Final Logo, Business Card and Letterhead

(Logo)

(Business Card)

(Letterhead)

The Logo

One I had the mascot done I started to design Logo's around him and the FreakToon name. I wanted to have something that would still be reconcilable as a silhouette. Once I had some rough designs that I liked, I began working on a finished version and tested out various design details and colours.

Disney Logo

Disney is unquestionably one of the most recognized brands out there and there logo's have played a huge part in this recognition. As a brand they have created a word mark, image and mascot that is instantly identified with their brand and company. Over the years they have tried out many other styles of logo design but this trio is what stands out to me. The hand written name is the signature of the company founder Walt Disney and is a nice call back to the brands roots in hand-drawn animation. The silhouette image is based on the beloved Mascot, Mick Mouse which was the character that helped put Walt and the company into the spotlight. This is the approach I want to take for developing my brand in this project. 

Logo Research

The most important part of building an image for a Brand is the logo. The logo is a visual that represents the promise that you as a brand are making to the consumer. Most people would think of a logo as a simple graphic but there are a lot of different interpretations and ways to go about creating and displaying a logo. In the video below Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) talk about designing for a brand. The video breaks down the different types of logo's which are, word marks, pictorial and abstract logo's. However they also talk about logo's that are adaptable but still recognizable. These allows a brand to stay current by inserting a secondary message to the logo. 

(Example's of Word mark logo's)

(Examples of Pictorial logo's)

(Examples of Abstract Logo's)

(Example's of Adaptable logo)

(Joe Posner, and Michael Bierut Video)

Another one that they do not mention in the video is the brand Mascot (Interactive Logo). Many companies will use a Mascot which gives a face and a personality to the brand. One of the most know would be the Battery Bunny for the Duracell battery company. The Bunny is powered by a Duracell battery and is shown to have a better and more energetic life compared to bunnies powered by off brand batteries. This helps to reinforce a positive image for the brand while making a more personal connection with the consumer. This has been so successful for Duracell that they now have a line of  toy products centered around the Battery Bunny.

(Duracell Battery Bunny)